Mission & Philosophy
KidsCOOK Productions (KCP) is a premier kids entertainment media company producing multimedia programming and interactive gaming products for TV, the Web and Mobile applications. KCP brings together experts in television and media production, education, technology, nutrition, medicine and music to positively impact the health of young people around the world. KidsCOOK Productions products include a TV and Web Series, KickinKitchen.TV and a digital, interactive, web-based health/nutrition and wellness curriculum, KickinNutrition.TV - for use in schools (grades 4-8), and by after school organizations, communities, healthcare facilities and families.
Today's youth will be the first generation to live shorter lives than their parents. Approximately nine million children over the age of six in the U.S. are considered obese. The rise in obesity is pervasive in both girls and boys, and across socioeconomic and ethnic groups in all 50 states. Furthermore, childhood obesity can often harm a child's self-esteem, socialization, and academic performance. KidsCOOK Productions television series, online interactive school curriculum and social media activities aim to change this trend by providing students in grades 4-8 with the skills, knowledge and motivation to eat healthy and increase their physical activity. Our goal is to reduce childhood obesity.
KickinKitchen.TV television series features comedic Webisodes, User-Generated Shared Content, a Recipe Exchange showcasing affordable, quick and simple recipes, Nutrition Information geared for kids, original music, Contests, and Games. KickinKitchen.TV Episodes feature relatable, positive role models who are responsible for their own health. Many kids' programs focus on teen pop stars and fashionistas, but where are the Top Kid Chefs? KickinKitchen.TV lets kids take over their kitchens (with adult supervision) and become Top Chefs themselves!
As part of Ingredients for Education non-profit activities and educational outreach, KickinNutrition.TV Curriculum is provided for FREE to selected New York City and Massachusetts schools, and KKTV comedy and cooking episodes were provided to the NY Common Pantry with support from The Heckscher Family Foundation for Children and The Tom Kempner Foundation.
Every human being needs to eat. Why not make each time you put food in your mouth an opportunity to experience taste and pleasure, as well as feeling great after you've eaten? All the activities at KickinKitchen.TV are about enjoyment, building relationships and healthy living. Our style of food education is as rich and flavorful as the food itself.
1. The best way to feed ourselves is with fresh food.
2. Different bodies need different fuel.
3. Relationships matter.
4. Understanding what you eat is the key.
5. There's always time.
6. It's a balancing act.
7. Calories and energy expended go hand-in-hand
8. Lifestyle counts – moderation is the key
9. Getting the balance right so your body gets the right nutrients
10. Go play.
11. Invest for the future.
12. Cooking rules.