Mission & Philosophy
KidsCOOK Productions is a premier kids entertainment media company producing transmedia programming for TV, the Web and Mobile applications.
Food and cooking are the perfect ingredients for making friends, laughing and staying healthy. KidsCOOK Productions aims to revolutionize food culture by giving kids around the world the tools, skills and inspiration to make changes for themselves, their families, friends and communities. Empowerment begins in the kitchen and KidsCOOK Productions encourages kids to harness that power and be healthy living activists in their communities and online.
KidsCOOK Productions aims to reduce childhood obesity. Approximately nine million children over the age of six in the U.S. are considered obese. The rise in obesity is pervasive in both girls and boys, and across socioeconomic and ethnic groups in all 50 states. Furthermore, childhood obesity can often harm a child's self-esteem, socialization, and academic performance.
KidsCOOK Productions believes that digital media plays a critical role in educating kids in order to prevent childhood obesity. In a time when 11-14 year-olds spend an average of 12 hours per day accessing some sort of media (internet, television, cell phones, etc.) we have a unique opportunity to reach these budding digital natives where they are – online, on the go, at school and at home. Our goal is to capitalize on kids' increasing use of media by creating innovative digital content that entertains and promotes laughter and interactivity while simultaneously teaching nutrition and fitness.
KidsCOOK Productions introduces young people to the exciting world of cooking, real food, and healthy lifestyles through its fully interactive website, KickinKitchen.TV. It's a platform for kids to communicate, cook, and create online and in real life, showing tweens what they are capable of – that they are the change-makers in their families, schools, and communities.
KickinKitchen.TV features comedic Webisodes, user-generated content, a recipe exchange showcasing affordable, quick and simple recipes, accessible nutrition information geared for kids, original music, contests, games, and iPhone applications.
Many kids' programs focus on teen pop stars and fashionistas, but where are the Top Kid Chefs? KickinKitchen.TV and Finky's Kitchen let kids take over their kitchens (with adult supervision) and become Top Chefs themselves! KickinKitchen.TV features relatable, positive role models – urban kids who are responsible for their own health. These characters are creating full, healthy lives tweens can emulate.
As part of KidsCOOK Productions educational outreach, KickinKitchen.TV Webisodes are available for download by teachers and community organizers accompanied by short 10-minute "nutrition bites and fitness fun" curriculum-based content. The curriculum, developed by nutrition and medical experts, provides quality interactive digital educational content to schools, communities, doctors' offices and health clinics. It gives kids the opportunity to be activists, advocates, and influencers in the future of food.
Every human being needs to eat. Why not make each time you put food in your mouth an opportunity to experience taste and pleasure, as well as feeling great after you've eaten? All the activities at KickinKitchen.TV are about enjoyment, building relationships and healthy living. Our style of food education is as rich and flavorful as the food itself.
1. The best way to feed ourselves is with fresh food.
2. Different bodies need different fuel.
3. Relationships matter.
4. Understanding what you eat is the key.
5. There's always time.
6. It's a balancing act.
7. Calories and energy expended go hand-in-hand
8. Lifestyle counts – moderation is the key
9. Getting the balance right so your body gets the right nutrients
10. Go play.
11. Invest for the future.
12. Cooking rules.